How Adding Delivery Dates to your Ecommerce Shop can Supercharge Sales
Now, more than ever, buyers appreciate transparency. Whether you provide next-day delivery or a three to five day delivery estimate is more realistic, setting and meeting expectations is what matters most.
There may be a certain date your customer needs to receive their delivery by. Giving them the confidence they’ll get it in time, with an accurate shipping date, will go a long way in building trust in your ecommerce business.
Display Delivery Estimates on Product Pages
When your prospective customer is on a product page, they’re likely at the critical juncture where they either press the all-important ‘buy now’ button or bounce. Research by Baymard has found that 64% of online shoppers look for a delivery date on the product page, before they add a product to their cart. This shows how invaluable it is that customers are presented with a delivery estimate as they finalise their decision.
This isn’t just about having the information more readily available than elsewhere on the site. The prospective customer will know that, depending on stock and supply chains, your estimated delivery date may vary from product to product. Reinforcing that they’ll have this specific product by a certain date will mean they’re more likely to purchase.
If you’re able to provide a deadline promise based on an order deadline — for example, order by 9pm for next-day delivery — this is even more effective in encouraging the sale.
Offer Clear Shipping Options
Customers appreciate the opportunity to adjust the overall cost depending on how urgently they require their delivery — or other factors, such as whether they want their delivery tracked or signed for.
As a general rule, the more delivery options you can offer, the better. It’s a subtle way of showing you recognise and respond to their individual requirements, building a relationship with the customer via the ecommerce platform. With Zenstores Convert, you can test different shipping services and discover how displaying clear shipping options and delivery dates can drive up your conversion rate, optimising your ecommerce shop for maximum revenue.
These delivery options might include a next-day shipping option, a 3-5 day shipping option, or free collection, depending on what shipping services you’re able to offer. Just make sure the shipping cost and delivery promise is outlined upfront.
Show Delivery Dates at Checkout
Your customer has added products to their basket, chosen their shipping service and reached the checkout page. Now they’re on the verge of completing their purchase.
With 46% of potential customers abandoning their online shopping cart at checkout due to delivery date concerns, your ecommerce brand’s checkout page is your last chance to reassure them that choosing your online shop was the right decision.
By displaying clear delivery dates at checkout, you can build confidence in your ecommerce shop, especially for customers with specific deadlines in mind, like birthdays or holidays.
Providing this information reduces uncertainty, making it more likely they’ll go through with their order. This small touch can make all the difference in ensuring your customers click that final ‘place order’ button.
Meet your Delivery Estimates with Zenstores
It’s important to remember that one of the reasons customers choose ecommerce over brick-and-mortar stores is convenience — and shipping plays a huge part in that. To stay competitive, having flexible shipping options is key. And most importantly, these delivery options should be communicated clearly.
With integrations from Zenstores, you can keep customers informed every step of the way. From automatic dispatch updates to straightforward shipping with trusted couriers, we can help you streamline your delivery process and keep your customers happy. Take a look at our ecommerce integrations and feel free to get in touch if you have any questions.
Interested in making delivery promises on your Shopify checkout? Discover Zenstores Convert and find out how shipping with Zenstores can keep your customers checking out and coming back — time and again.