How Being Upfront About Shipping Can Supercharge Sales
Now, more than ever, buyers appreciate transparency. Whether you provide next-day delivery or three to five days is more realistic, setting and meeting expectations is what matters most.
There may be a certain date your customer needs to receive their delivery by. Giving them the confidence they’ll get it in time will go a long way in building trust in your business.
Delivery estimates on product pages
When your prospective customer is on a product page, they’re likely at the critical junction where they either press the all-important ‘buy now’ button or bounce. It’s invaluable that they’re presented with a delivery estimate as they finalise their decision.
This isn’t just about having the information more readily available than elsewhere on the site. The prospective customer will know that, depending on stock and supply chains, your estimated delivery date may vary from product to product. Reinforcing that they’ll have this specific product by a certain date will mean they’re more likely to purchase.
If you’re able to provide a deadline promise based on an order deadline — for example, order by 9pm for next-day delivery — this is even more effective in encouraging the sale.
Clear shipping options
Customers appreciate the opportunity to adjust the overall cost depending on how urgently they require their delivery — or other factors, such as whether they want their delivery tracked or signed for.
As a general rule, the more options you can offer, the better. It’s a subtle way of showing you recognise and respond to their individual requirements, building a relationship with the customer via the ecommerce platform.
This might include a next-day option, a 3-5 day option, or free collection depending on what you’re able to offer. Just make sure the cost and delivery promise is outlined upfront.
Streamline your deliveries with Zenstores
It’s important to remember that one of the reasons customers choose ecommerce over brick-and-mortar stores is convenience — and shipping plays a huge part in that. To stay competitive, having flexible shipping options is key. And most importantly, these options should be communicated clearly.
With integrations from Zenstores, you can keep customers informed every step of the way. From automatic dispatch updates to straightforward shipping with trusted couriers, we can help you streamline your delivery process and keep your customers happy. Take a look at our ecommerce integrations and feel free to get in touch if you have any questions.
Interested in making delivery promises on your Shopify checkout? Want to keep those promises? Click the button below to find out how shipping with Zenstores can keep your customers checking out and coming back — time and again.